Hanzel Corella
Verified Expert in 产品管理
Product Manager
十多年来, Hanzel has been launching new products for both startups and Fortune 500 companies. 他在电子商务领域工作, energy, consumer foods, healthcare, fintech, ride-sharing, IoT(物联网), 以及太阳能产业. 作为产品顾问, 企业创新经理, 还是一家创意公司的主管, Hanzel精通数字营销, UX design, and web, cloud, 移动开发.
项目的亮点
Expertise
Work Experience
产品营销经理
Hoag
- 开展营销活动，测试产品价值道具, 确认市场调查, 获得新客户. 将每次安装成本从200美元降至40美元，CTR达到3%.
- Created go-to-market strategies for new digital products including telemedicine and postpartum apps. 获得并采访了前100名患者.
- Consulted management on their digital product portfolio using customer insights, 访谈和市场调查.
Data Scientist
蓝河科技-约翰迪尔
- Researched and mined big data sets from government and nonprofit resources on mining and hauling equipment. Visualized the data using Tableau for the entire product team and management.
- Applied machine learning models and statistical methods to hauling equipment data sets to identify trends and determine factors that predict equipment malfunctions and accidents, 特别是严重伤害和死亡.
- 向高级管理层汇报我们的数据分析结果, including how these findings could be applied to sell their automated hauling and digging equipment to their large enterprise customers.
高级产品经理
MARKETERHIRE
- Achieved a 60% reduction in operational costs and slashed process time by 85% by creating a novel machine learning approach toward optimizing the matching process.
- Increased sales efficiency by 20% through the seamless integration of ChatGPT in HubSpot workflows.
- 提高了10%的客户转化率, leading a predictive analytics project across the organization to identify key customer metrics using BigQuery and Looker. 取消率也降低了20%.
- Identified business opportunities and aligned product strategy with corporate goals. 推动AI项目的执行. 向c级主管报告进度、kpi和对收入的影响.
高级产品经理:销售情报和市场自动化
PepsiCo
- Built a rule-based automation platform for managing multiple keyword campaigns on eCommerce sites like Amazon and Walmart. Our tool managed over 10 million in monthly spending and increased efficiency.
- Partnered with sales directors in FLNA and PBNA to ingest out-of-stock information from various retailers and send alerts and notifications to field reps, 将我们的电子商务完成订单增加5-10%.
- 领导重新设计我们的电子商务销售情报平台. Wrote the requirements for the pages, tables, and visualizations of this data analytics tool.
Head of Product
Pay On Delivery
- Tripled sign-up conversion rates by redesigning user journeys in Figma based on direct customer feedback and enlisting the services of a professional content writer.
- Boosted revenue by 15% through strategic partnerships with FedEx and Roadie, 实现更大的目标, 更有利可图的项目.
- 通过整合Visa，客户满意度得分提高了50%以上, MasterCard, and Plaid APIs, 将付款时间从交货后3天缩短到1小时.
- 在金融科技行业进行市场调研. 访问客户以生成引人注目的用例, a new brand, 以及新的产品特性, 这将提高50%的转化率.
董事总经理
Elevation Studio
- Crafted minimum viable product (MVP) plans and go-to-market strategies for 20 consumer-facing apps, 为他们的成功奠定了基础.
- Generated sales exceeding $2 million in cloud and mobile app development services, 监督项目范围, SLA adherence, 客户/利益相关者关系管理.
- Taught MVP design and tech development courses for startup founders at General Assembly, The Cannon, 以及其他德州和波士顿的加速器.
- 为28个美国提供领导和指导, India, 墨西哥员工, 培养合作和高效的工作文化.
Product Manager
Centrica
- Developed go-to-market strategies for the mobile app controlling the Hive branded suite of smart devices in the US.
- Designed new features and wrote requirements for our energy insights online platform collaboratively.
- 准备市场调查，网络分析和演示.
- 启动技术试点以验证业务案例.
Product Manager
Direct Energy
- 支持AI/ML能源洞察平台的开发, yielding a 30% rise in user engagement and a 5% increase in customer retention, 每月用户超过600万.
- Influenced 60% of new sales by building a new cross-sell bundling tool that successfully monetized previously unprofitable contracts, 最终降低5%的成本, 相当于节省了100多万美元.
- 领导了两个总额达500万美元的重大资本项目, 提高客户保留率和按时付款, 从而带来更强大的品牌差异化和预计12%的投资回报率.
Process Engineer
Direct Energy
- Streamlined the process from customer enrollment to commodity hedging improving our operational profitability by 6%.
- Improved customer consumption regression models using econometric techniques and designed a new short-term forecasting system for over 2 million residential and commercial customers.
Project History
引导你的精力
http://www.directenergy.com/direct-your-energyLed product design and development of the first energy disaggregation customer insights platform.
用我们新的机器学习技术, we can tell you which appliances are causing most of your electricity costs and suggest ways to reduce your bill.
Soundmob
Served as the founder and CEO of a social music-streaming startup and showcased mobile app at South by Southwest (SXSW).
Club House Now
Led product design and development of the first Uber Eats experience for luxury golf courses. 现在轮到你去俱乐部了.
Pay On Delivery
http://payondelivery.comBrought an Amazon Prime-like experience to peer-to-peer marketplaces such as Craigslist and Facebook Marketplace.
Education
经济学硕士学位
波士顿大学-美国马萨诸塞州波士顿
工程学士学位
麻省理工学院|美国麻省理工学院剑桥分校
Skills
Tools
谷歌分析，Jira, HubSpot, Slack
行业专业知识
消费产品
Paradigms
Agile, 瀑布式开发, 关键绩效指标, 敏捷项目管理, Kanban, Data Science
Platforms
Mixpanel
Other
Data Analytics, A/B Testing, Product Strategy, 产品营销, Entrepreneurship, Microsoft Excel, Mobile Apps, Product Roadmaps, 关键绩效指标(kpi), Objectives & 关键结果(OKRs), 业务分析, User Research, Market Assessment, User Requirements, 技术产品管理, UX Design, Mobile UX, User Journeys, Websites, eCommerce, 网站优化, SaaS, Fintech, Startups, 产品开发, 发现车间, Data Analysis, Customer Insights, 数字营销产品经理, 直接对消费者(D2C), 软件即服务(SaaS), Facebook Ads, 搜索引擎优化(SEO), 市场策, 市场营销分析, Brand Development, Content Strategy, Sales Funnel, 软件创新, 客户访谈, UX Analysis, Feature Planning, Requirements & Specifications, 财务分析, 特性待办事项优先级排序, 社交媒体营销(SMM), API Integration, Wireframing, 成长营销产品经理, Head of Product, 项目管理, 用户体验(UX), Healthcare IT, 系统需求, Data Mining, Amazon S3 (AWS S3), Google Cloud, Technology Trends, Facebook营销, Instagram营销, APIs, Cost Estimation, Product Vision, 待办事项列表管理, Feature Roadmaps, 特性驱动开发(FDD), Messaging, Teams, Google Sheets, Big Data, Segment, Economics, Engineering, 人工智能(AI), DataViz, Marketing, Product Launch, Machine Learning
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