Andreza is available for hire
Hire AndrezaAndreza Godoy
Verified Expert in Product Management
Product Manager
Location
New Rochelle, NY, United States
Toptal Member Since
October 14, 2022
Andreza是一位注重结果的专业人士，在信息技术行业拥有25年的经验. In the last 15+ years, she has been working on product management, driving results throughout the entire product lifecycle, including strategy, requirements, delivery, and continuous improvement of the products. Andreza maintains a problem-solving, 亲力亲为的态度，同时平衡领导者愿景的三个基本品质, execution, and measurement.
Product ManagementProduct Requirements Documentation (PRD)SaaS Product ManagementStakeholder ManagementSaaSProduct Strategy ConsultantSoftware as a Service (SaaS)Customer InsightsB2B Product ManagementProduct OwnerAgile Product ManagementAgileAgile Project ManagementScrumKanbanDigitalStakeholder EngagementProduct Lifecycle
Project Highlights
SMB Acquisition Flow
为7个国家的中小企业在Gympass注册和入职提供经验.
Booking APIs
推出第一套预订api，允许Gympass的健身合作伙伴与Gympass的平台集成.
Marketplace for Fitness Facilities
从零开始建立市场，并在短短三个月内开始运营.
Expertise
Work Experience
Principal Product Manager
2020 - 2022
Gympass
- 改善了中小型企业在Gympass的注册和入职体验.
- Collaborated closely with engineering, design, analytics, sales, 和营销团队构建解决方案，以最大限度地提高中小企业的注册和激活.
- 在7个国家推出中小企业注册经验.
- 与数据工程师和数据分析师密切合作，定义Gympass第一个数据平台的主要数据概念和组件.
Director of Product Management
2019 - 2020
Gympass
- 从无到有，专门为Gympass健身伙伴推出了一个市场，并开始运营.
- Worked in collaboration with other business areas, such as sales and marketing, in order to ensure that all the product aspects were in place.
- Ensured that the third-party marketplace platform, Vtex, was customized and ready to be launched in three months.
- 管理产品设计师和技术领导的活动，并协调第三方作为市场平台的需求.
Global Senior Product Manager
2018 - 2019
Gympass
- 推出第一套预订api，允许Gympass的健身合作伙伴与Gympass的平台集成.
- 提高了预订服务的质量整合，减少了客户投诉次数.
- Set the long-term vision and strategy for the product.
- 确保实现增长目标，包括收入和利润.
- 与主要利益相关者建立了牢固而有效的关系.
Senior Product Manager
2017 - 2018
Geofusion
- 为基于数据智能和位置分析的新产品创建产品愿景和战略，以满足快速消费品(FMCG)行业不断增长的需求.
- 领导产品发现过程和MVP的开发，以测试产品的市场适用性.
- 与数据科学家密切合作，建立模型，使用位置数据来定位广告和促销活动，以便在特定地点向消费者发送适当的消息.
- 与新数据源建立合作关系，以丰富客户的市场分析，并领导与新数据集的集成开发.
- 领导季度okr的定义，并定义和跟踪产品的kpi，以推动决策.
Senior Product Manager
2015 - 2017
Locaweb
- 将网络托管平台的NPS(对公司收入有重大影响的产品)提高了28个百分点.
- Launched a new SSL certificate product, led the development of the team's initiatives, 与产品市场紧密合作，制定市场进入策略.
- 与工程经理一起制定开发新的web托管解决方案以取代遗留解决方案的策略.
Project History
SMB Acquisition Flow
为7个国家的中小企业在Gympass注册和入职提供经验.
I defined, designed, 并在美国等7个国家实施了中小企业的注册和结账流程, Brazil, the United Kingdom, Spain, Germany, Chile, and Argentina. I was in charge of the whole product management and development, working closely with engineering, design, analytics, sales, 和营销团队构建解决方案，以最大限度地提高中小企业的注册和激活.
Booking APIs
推出第一套预订api，允许Gympass的健身合作伙伴与Gympass的平台集成.
Gympass是世界上最好的企业平台，提供无限制的健身房和健康应用程序, being an all-in-one membership and digital product. 它是一个三边平台，其中一个是健身伙伴——健身房和工作室. To increase Gympass's penetration in the US, 提供api至关重要，这样美国的健身合作伙伴就可以将他们的班级管理系统集成到Gympass的系统中，并为他们的会员提供一流的预订体验.
Marketplace for Fitness Facilities
从零开始建立市场，并在短短三个月内开始运营.
Gympass Plus是一个专门为Gympass健身合作伙伴和新的Gympass业务部门创建的市场，以非常有竞争力的价格销售设备和配件. I collaborated with other business areas, such as sales and marketing, 确保产品的所有方面都在发布前到位.
Innovative Location Analytics Product
领导产品发现过程和MVP的开发，以测试创新位置分析和数据智能产品的产品市场契合度，以满足快速消费品(FMCG)行业的领先一代需求.
Geofusion is a location analytics platform, 它是一种B2B SaaS，可以让巴西的大公司做出更好的市场情报决策. For FMCG vertical, 该平台通过提供数据智能解决方案来寻找高质量的潜在客户和销售人员区域管理，从而满足增长需求.
SSL Certificate
通过领导团队计划的开发，并与产品市场密切合作以定义进入市场策略，推出了一个新的SSL证书产品.
Locaweb is the lead web hosting in Latin America, 我负责开发解决方案，为他们的客户提供SSL证书. 我还领导团队从发现阶段到发布阶段的计划，并与其他人密切合作, 包括法律和市场团队以及运营和客户支持, to ensure that all aspects of the product were in place.
Education
1993 - 1997
Bachelor's Degree in Computer Science
Federal University of Pernambuco - Recife, Brazil
Certifications
MAY 2019 - PRESENT
Product Management Course
Gibson Biddle—Product Strategy
JUNE 2016 - PRESENT
Course in Management 3.0
Adaptworks
AUGUST 2014 - PRESENT
Certified Professional for Requirements Engineering (CPRE-FL)
IREB GmbH
JUNE 2009 - PRESENT
Product Design Course
Silicon Valley Product Group (SVPG)
JUNE 2008 - PRESENT
Product Design Course
Cooper Professional Education
JUNE 2007 - PRESENT
Product Management Course
Silicon Valley Product Group (SVPG)
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